MINERAL AIR: LIGHT AS AIR
WEB + SOCIAL CONTENT, CAMPAIGN
MY ROLe: ART DIRECTOR
AGENCY: CMM
The Brief: Content for a new product launch paired with a visual identity refresh for the US market.
The Process: Utilizing Mineral Air’s “Light As Air” messaging I created a new identity that was light, bright and fresh. Video and photo content of flowing fabrics in all shades emulated the soft and airy foundation application as well as the shade range.
The Outcome: We shot, art directed and produced all final assets for Mineral Air’s product launch of six new shades. Additionally, we created new content for all digital platforms and POS to better position the product in the US market against key competitors.
