ALBA BOTANICA: HYDRATION SENSATION
PRODUCT LAUNCH, SOCIAL CONTENT, CAMPAIGN, POS
MY ROLE: ART DIRECTOR
AGENCY: CMM
The Brief: Content for Alba Botanica’s new Hydration Sensation collection to be sold in Target and Walmart.
The Process: I created the visual identity for all content created to speak to the product benefits and ingredients. Product-in-use GIFs were created to show texture.
The Outcome: We shot, art directed and produced all final assets for Alba Botanica’s new Hydration Sensation collection. The content was used across all digital platforms and in-store.
