ALBA ACNEDOTE + TIK TOK #ZITHAPPENS
SOCIAL CONTENT, CAMPAIGN, POS CONTENT
MY ROLE: ART DIRECTOR
AGENCY: CMM
The Brief: A Tik Tok Challenge and back-to-school campaign for Alba Botanica’s best-selling acne treatment collection.
The Process: I created the initial campaign and concept together with a strategist. I defined the visual identity with a back-to-school theme and directed the creation of content across social, digital, POS and Tik Tok.
The Outcome: A Tik Tok challenge featuring Alba Botanica’s best-selling product line that garnered 60,000 pieces of organic user generated content and over 80 million views. Additionally, we shot, art directed and produced all final assets that were featured across all digital platforms and in-store (Target + Walmart). The #ZitHappens campaign saw an overall increase in product awareness, followers on social and was trending for three days on Tik Tok.
