Eisai

EISAI: ONCOLOGY

360 Campaign, VISUAL IDENTITY, narrative

MY ROLE: ART DIRECTOR

AGENCY: Marina Maher Communications

The Brief: A new campaign and visual identity to refresh Eisai’s oncology department. We were tasked to bring Eisai’s narrative “empowered by empathy” to life and communicate it visually.

The Process: We decided to measure empathy through a series of brain scans (unique to each person) and created a metric system to measure empathy. I built a new visual identity that felt elevated and future-thinking, to match Eisai’s oncology research.

The Outcome: A campaign that will launch at Eisai HQ showcasing brain scans from employees that measure each person’s empathy when prompted with a story. This brain scan is paired with the new visual identity I designed and will be featured across all Eisai platforms and in-person events.