Head and Shoulders:
FiverR x troy Polamalu
Fiverr.com, Website, Social, paid social, content Creation
MY ROLE: ART DIRECTOR
AGENCY: marina Maher Communications
The Brief: Head & Shoulders asked for an activation that featured their NFL Hall of Famer and spokesperson, Troy Polamalu, alongside their infamous Never Not Working mission statement.
The Process: We partnered with Fiverr.com (the largest freelancing platform) to create a profile for Troy Polamalu that offered a variety of services that people could actually bid on. Troy’s Never Not Working spirit was brought to life as he hand selected gigs he wanted to complete.
The Outcome: A campaign featured across Head & Shoulders and Fiverr’s web, social, email marketing, product and more that advertised Troy’s gigs. We exceeded our impression target substantially and completed ten gigs from real people (most of them HUGE Troy fans).
