FLYWHEEL SPORTS
BRANDING, UI DESIGN, ICONS DESIGN, CAMPAIGN DEVELOPMENT
MY ROLE: SENIOR DESIGNER
Brief: Ongoing brand identity for Flywheel Sports
The Process: I worked with the creative team to build a brand identity that felt gritty, powerful and competitive. Photo and video content were used to showcase the workout, and in-studio experience. Icons and graphics that mimicked the iconic workout were created for the user interface.
The Outcome: We created a visual identity for Flywheel that positioned the brand against key competitors in the indoor cycling market. Content for in-studio, app, digital and POS mirrored the brand ’s mission and values.
