FOUNTAIN OF TRUTH
BRAND CONTENT, SOCIAL CONTENT
MY ROLE: ART DIRECTOR
AGENCY: CMM
The Brief: Content for Fountain of Truth
The Process: I created the visual identity for all content created to speak to the product benefits and ingredients. Photo and video content was created to show product, product-in-use, texture and mood.
The Outcome: We shot, art directed and produced all final assets for Fountain of Truth’s original launch as well as new product launches. We successfully launched the brand into the prestige skincare market with content that matched its core beliefs.
