Avalon Organics

AVALON ORGANICS

BRAND BOOK, SOCIAL CONTENT, CAMPAIGN

MY ROLE: ART DIRECTOR

AGENCY: CMM

The Brief: Align Avalon Organic’s brand identity with its certified organic stance on beauty.

The Process: I updated Avalon Organic’s brand identity to feel more organic focusing on natural hues and organic environments that mimic the brand’s mission of deep-rooted beauty. I worked with a strategist and copywriter to update the tone of voice of our target audience.

The Outcome: A new brand book for Avalon Organics along with new content and copy around the brand’s mission. We shot, art directed and produced all final assets for the brand to be used across all digital platforms.