The Brief
Joy + Glee needed new visual assets for their full product collection that aligned with the brand’s updated visual identity and aesthetic direction.

The Approach
Working closely with the brand’s new identity guidelines, I created a series of digital and in-store assets that brought Joy + Glee’s refreshed visual style to life. The designs captured the playful, Y2K-inspired energy that resonates with the brand’s Gen Z audience.

The Outcome
The project delivered:

• 20+ visual assets ready for social, digital, and in-store use

• A cohesive look and feel that strengthened the brand’s Gen Z-targeted positioning

• Visual content that brought the Y2K pop aesthetic to the forefront of Joy + Glee’s marketing