The Brief
Downy wanted to celebrate National Laundry Day with engaging content that highlighted personalized laundry tips, product pairings, and educational entertainment for consumers.

The Approach
We created a mix of video and still content featuring talent demonstrating Downy products in relatable, everyday laundry scenarios. The content was designed to be edutainment-focused, showing practical uses and product benefits while keeping audiences entertained and engaged.

The Outcome
The campaign delivered:

• 5 branded videos highlighting Downy products in action

• 50+ lifestyle stills pairing talent with products

• Content optimized for social media and digital marketing, driving engagement and brand awareness