The Brief: Pantene wanted to showcase the efficacy of their new Miracle Rescue Deep Repair Conditioner

The Process: We created the 12-week challenge and asked Kelsea Ballerini and Dara Renee to put the product to the test. During the challenge we also had them out to the Pantene Labs to create edutainment-style content showcasing the product’s efficacy against its claims and competitors.

Additionally, we worked with micro-creators who also joined in on the 12 week challenge. We hosted a shoot for before/after photos to pair with their creator led content.

The Outcome: 12 Tik Tok videos for Pantene’s channels as well as talent, 20+ videos of influencer content