JOY + GLEE: NEW VIS ID ASSETS

Website, Organic Social + Paid, In-Store

MY ROLE: LEAD CREATIVE

AGENCY: MMC

The Brief: Joy + Glee requested new visual assets for their entire collection that are in line with their new visual direction.

The Process: I worked with the new visual identity guidelines to create a series of assets that brought the brand’s new visual identity to life.

The Outcome: 20+ assets to be used across all platforms and in-store that give the Gen-Z targeted brand that Y2K pop thev craved.