The Brief: Braun wanted to drive awareness and sales for its full product line launching on Target’s online store, with a focus on its at-home laser hair removal system.

The Process: We partnered with Paige DeSorbo, reality TV star and self-proclaimed “bed-rot queen,” to show how shopping from bed is the easiest way to upgrade your beauty routine. Together, we produced a mix of video content and lifestyle stills featuring Paige with Braun’s products.

In addition, we created new product photography designed specifically for Target’s product pages, while also fueling content for both Paige’s channels and Braun’s owned platforms.

The Outcome:

• 5 branded video assets featuring Paige and Braun products

• 50+ still images highlighting talent and product

• Fresh e-commerce product photography optimized for Target’s online store