The Brief: Amazon set out to raise awareness of its short-haul trucking routes and shine a spotlight on women and minority truck drivers. The goal: inspire more people to get a trucking license and consider a career with Amazon.

The Process: We traveled across the U.S. to meet Amazon truck drivers, hear their stories, and capture authentic moments from life on the road. From there, we built a multi-channel campaign—producing long-form YouTube videos, social-first storytelling, and YouTube ads designed to highlight these drivers. To extend reach, we also partnered with trucking influencers and content creators to generate buzz and connect with new audiences.The Outcome: 6 long-from Youtube videos, YouTube Ads, 50+ organic social assets and 20 influencer videos.

The Outcome:

• 6 long-form YouTube films profiling real Amazon drivers

• 50+ organic social media assets designed for engagement

• 20 influencer videos sharing stories within the trucking community

• YouTube ad placements to maximize visibility and reach