AMAZON FREIGHT PARTNER

YouTube + Ads, Organic Social + Paid, Influencer

My Role: Creative Director

Agency: MMC

The Brief: Amazon wanted to spread the word about its short-haul truck routes and profile their women and minority drivers to encourage people to get their trucking license.

The Process: We scouted and met with tons of Amazon short-haul drivers across the US and heard their stories. We then went to key areas of the US to meet with some of these drivers and create long-form, short-form and social content telling their stories.

Additionally, we worked with content creators and trucking influencers to create social content to spread the word.

The Outcome: 6 long-from Youtube videos, YouTube Ads, 50+ organic social assets and 20 influencer videos.